|eCommerce Website Design Tips And Ideas|
There has never been a better moment to work in e-commerce because we now do almost everything online, including shopping.
eCommerce Website Design Tips And Ideas
Nowadays, you need to get on the eCommerce website bandwagon if you're selling anything, be it sneakers, salad dressing, or something in between. With the correct website design, an eCommerce site may help you expand your consumer base, develop your brand, and sell more goods.
When developing an eCommerce website, web design is essential. Using the appropriate colors, fonts, images, phrases, and visuals to persuade visitors to make a purchase is the essence of good eCommerce site design. Potential buyers should be drawn to your eCommerce website design, which should also offer a fantastic user experience and showcase your shop to its fullest.
Therefore, your website needs to motivate users to take action and, you know, buy your items in addition to looking beautiful and feeling on-brand. However, how precisely do you do that? How can you create an e-commerce website that will have your stock flying off the shelves virtually?
Here are the top 11 e-commerce website design pointers to aid you advance your store:
1. Keep it simple
Keep It Simple, Stupid (KISS) is one of the most important concepts to have in mind when designing for eCommerce.
A website for an eCommerce business should always be designed simply. The more components you have on the page—colors, banner ads, pop-ups galore—the more they detract from the website's main goal of completing a transaction.
On your eCommerce website, you don't need a lot of bells and whistles because they only serve as a distraction. Keep your design simple, uncluttered, and focused on the sell.
2. Make branding a priority
People prefer to buy from well-known companies when they shop online rather than anonymous eCommerce sites that appear to be a front for attempts to steal their credit card information.
You need to give your branding some serious attention if you want to establish the trust necessary to generate significant sales for your eCommerce firm. Your brand is similar to the DNA of your eCommerce business; it represents who you are as a company, what you stand for, and how you vary from your rivals. Your brand is crucial to connecting with your audience and generating sales.
Take the time to create your brand and then include that branding into your design if you want to get the most out of your eCommerce design. It's okay if you're unsure of your brand's identity. Just a little soul-searching is all that's required before you start developing. Consider the following:
- If my brand were a person, who would it be?
- What three words, if any, would you use to sum up your brand?
- What distinguishes my company from other online stores?
- What do we do on the market more effectively than everyone else?
Once you are aware of who you are, you may include it into your eCommerce site's branding. The branding, too? It will promote trust with your audience and increase sales significantly.
3. Think like a website visitor
You must consider your audience's perspective if you want your e-commerce website design to resonate with it. In the end, there are only a few things your potential customers are looking for in an online buying experience—a website that is simple to use, attractive, and streamlines the purchase process.
And you had best provide those things if you want your online store to be successful.
Consider yourself your guest as you are designing. What kind of design will be the most straightforward for them to use? How can you set up your items such that the user can understand them? How can the checkout process be made simpler?
When you approach business from the perspective of your client, you may foresee their demands and then create your website to satisfy them.
4. Use color to your advantage
It takes more than just declaring, "Well, red is my favorite color, so let's make everything red," when choosing the colors for your e-commerce site. If you get the psychology of color, you can use color as a very powerful instrument for your benefit (and drive some serious sales in the process).
If you want your e-commerce site to convert, you must take advantage of the numerous feelings, emotions, and actions that different colors can evoke in consumers.
Making the purchase button stand out with a bold color, like red, will encourage customers to make a purchase, for instance. Studies suggest that turning a button red can boost conversions by a staggering 34 percent. Red is said to evoke feelings of excitement and passion, which are driving forces behind spending.
Alternatively, if you want to increase your reputation, add blue to your website's design. The color blue is popular in the business world since it is not just generally liked but has also been found to promote sentiments of trust (more than half of all logos feature the color blue).
The point is that color is one of your design toolbox's most potent tools, and if you know how to utilize it, it may significantly influence your ecommerce design.
5. Use high-quality images
Images enhance conversion rates, which is well-known in the field of web design (for example, one recent case study showed that incorporating more relevant images into a website design increased conversions by over 40 percent ). And with regard to e-commerce, that is much more true.
Nobody is going to purchase a product before seeing it. High-quality photographs of your products are necessary if you want customers to purchase your goods.
Building client confidence and trust begins with having professional photos taken of all your products (and having photos taken from a variety of perspectives). They are more inclined to buy something if they are certain that they know what they are buying. They will be less likely to make the purchase if there are no photographs of the goods they want to buy (or if there is just one, poor quality image), and as a result, your conversion rates will plummet.
Have a ton of high-quality photos of whatever you're offering on your e-commerce website as a favor to yourself. Your conversion rates will be grateful.
6. Make your content scannable
We have some bad news for you: nobody will read the lengthy product descriptions you spend days creating for your e-commerce site.
Most website users only read approximately 20% of the material on any given online page, according to research. They scan the text for important information rather of reading the entire piece word for word, so if you want to convey your point (and increase sales in the process), you need to make your content scannable.
Organize your content such that it is simple to skim, whether it be product descriptions, blog entries, or a "about us" page. Shorten your phrases and paragraphs, emphasize important details with bolding, and break up long blocks of text using bulleted lists.
Your audience is more likely to understand your main messaging and to buy from you if your material is simple to skim.
7. Make it look professional
The fundamental element of an e-commerce website is your request for your website visitors to make a purchase from you. You are therefore requesting that they divulge sensitive data, such as their credit card details. In which case they won't feel secure doing so if your website doesn't look professional.
Building trust with your clients requires investing in a good website, and establishing that trust is essential if you want your ecommerce store to be successful.
What does the term "professional" mean? There shouldn't be any errors or misspellings on your website. You should use a consistent typeface, color scheme, and footer design across your document. Each of your product links and buttons need to function. Your site's general design shouldn't appear as though it was stolen from Geocities in 1997, and neither should your photographs appear to have been taken on an outdated iPhone 5.
The key is that having a professional web design is the only way to convey to your audience that you take yourself and your business seriously.
8. Use social proof
Another method to create that crucial trust? Social evidence.
Find ways to highlight the excellent feedback you've received from your current consumers when you're developing your e-commerce website. Include an area for reviews of your products (and then get as many 5 star reviews as you can). Include a testimonials area with client photographs and a comment or two about their positive interactions with you. Request reviews from customers, along with any positive comments they may have, to post on your site.
The more that visitors to your website can tell that other people enjoyed purchasing at your store (via reviews or testimonials), the more trustworthy you'll seem, and the higher your conversion rates will be as a result.
9. Make categories easy to navigate
A sale will be lost faster by clumsy product pages than anything else, and we do mean nothing. Visitors will leave your website quickly and click their way directly to a competitor's if they have to navigate through ten different menus to find the item they're looking for.
Make it simple to navigate through your product categories and product pages. Make it simple for your customers to browse and filter your product selection by attributes like color, size, and product category. Your clients will find what they're looking for and complete a transaction more easily if you make it easier for them to traverse your categories and pages.
10. Make checkout a breeze
Recall how we claimed that clumsy product pages hurt sales more quickly than anything else? A slow checkout is undoubtedly a close second, though.
You will lose clients if your checkout procedure is a headache in the you-know-what. You must make the purchasing procedure as easy, clear-cut, and painless as possible if you want customers to buy from you.
Make sure the checkout page design is clear, uncomplicated, and straightforward to use. Give your consumers the choice of logging in or using the guest checkout option on your website. Clarify every step of the procedure, including the information you need to process the purchase (and where to enter it), the various shipping options available (and their associated costs), and what to do if there is a problem with their order or they need to make a return. Send your consumers to a confirmation page after the transaction is complete so they can verify that everything went through.
In a nutshell, make the checkout process as simple as you can if you want customers to buy from you.
11. Make it responsive
It's official: mobile now outpaces desktop as the preferred method of online browsing. Shopping is included in this.
We'll keep this brief: you need to make sure your website design is entirely responsive if you want to draw in customers who prefer to purchase on their phones or tablets. Otherwise, you risk failing to persuade these important mobile users that your website is the one where they should make a purchase.
Conclusion: Wrapping things up
Designing an e-commerce website might be challenging, but now that you are aware of the top e-commerce web design ideas, you are equipped to create a website that not only looks fantastic but also converts like crazy.
So why are you still waiting? Make use of these suggestions to revamp your online store.